Private Coaching
Realizing some business owners want to conduct digital marketing campaigns in-house, I started offering coaching sessions to educate business owners on marketing best practices. Outsourcing should never be a bad word for small business owners, however, for budgetary reasons, resource allocation, or based on your business model, you may want to do your own marketing. No problem! I offer 90-minute coaching sessions on the topics below. Each session includes tools, resources, and a PowerPoint presentation that you can take with you when you are finished. I am happy to work on specific deliverables with you during our coaching session. I tailor each session to your goals and needs.
Topics include:
- Overall social media management
- Creating a brand identity for your marketing campaigns
- How to format, distribute, and promote blogs
- Crafting and distributing a professional press release
- Building a small business website using Wix
- Email marketing with MailChimp
- Creating an engaging newsletter
- Instagram marketing; using stories, making reels, videos, and carousels that boost engagement and followers
- Converting social media leads
- Facebook, LinkedIn, YouTube, TikTok, and Pinterest advertising. What you need to know.
- Creating standard operating procedures and process maps in Visio
- Auditing your social media accounts
- Managing your social media with Hubspot, Hootsuite, Sprout Social, Planoly, or Falcon. Which is best?
- Creating an editorial calendar in Asana
- Creating original, branded content in Canva
- Create an engaging and informative PowerPoint presentation
- The ins and outs of content marketing
- Making Instagram reels using InShot, Vimeo, and other tools
- How to create landing pages using Convertkit
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